3 Ways to Use Social for Your Veterinary Recruiting
You probably already use social media for your personal use, and hopefully you’re also harnessing the power of social media for connecting with, engaging and attracting new veterinary clients. But you may not realize that these tools have also become highly effective for recruiting top talent for your clinic. In fact, according to the Society for Human Resource Management (SHRM), 84 percent of today’s organizations use social in their recruiting.
Even more exciting is that as technology and social networks continue to evolve, new trends and exciting opportunities will also continue to emerge. Staying on top of these changes can help you locate, recruit, hire and retain the best talent. To that end, here are three innovative ways you can start using social to help with your veterinary recruiting efforts.
Build and strengthen your brand.
It’s important to remember that when it comes to social media for recruiting purposes, the screening process goes both ways. Not only are you able to leverage social profiles to evaluate candidates, but chances are those prospective employees will also be turning to social media when deciding which employer might make the best fit for them.
That’s why it’s so important to invest in establishing, building and maintaining a strong, active social presence for your veterinary practice. Utilize these tools to demonstrate your practice culture and solid reputation with your existing employees. Post pictures of your staff interacting with one another and share content that provides a behind-the-scenes look at what it’s like to work for your clinic.
Don’t get locked up on LinkedIn.
Many practice owners and veterinary recruiters make the mistake of focusing most or all of their efforts on LinkedIn when looking for talent. If you are guilty of this, you are most definitely missing out on opportunity elsewhere. That’s because today’s job seekers are using social networks like Facebook, Twitter and other popular platforms to help them network and locate job opportunities.
Additionally, modern job seekers are using different platforms during different stages of the hiring process. For instance, your candidates might begin by using LinkedIn to search for job postings, but they may then turn to Facebook to get an idea of what various practices are all about. If you’re only present on one of these sites, you risk losing your qualified prospects along the way.
Keep up with your job seekers by utilizing multiple social platforms. Post jobs on LinkedIn, source passive candidates on Facebook and use tools like Twitter and Instagram to share news and showcase your practice culture.
Meet your candidates where they are.
Recent data from Pew Research indicates that half of all job seekers using a mobile phone to search for employment will continue through the process, including filling out online applications, using their mobile devices. In other words, if you’re not catering to the needs and preferences of your prospects by making your veterinary recruiting mobile-friendly, you could easily be missing out on up to half of your target audience.
Make it as easy as possible for your top talent to locate and apply for open positions within your clinic by allowing them to apply on the go using their social profiles. The easier and more convenient the process of applying is, the more applications you’ll be able to gather and the larger pool of qualified candidates you’ll have to select from.
Today’s best job seekers are using social media in new ways to find career opportunities, apply for jobs and connect with potential employers. Keeping up with the latest trends and taking advantage of the tools that are readily available to you can help ensure that you’ll get the most out of your veterinary recruiting efforts.
Don’t have the time, resources or patience for social recruiting? That’s what the Dream Team Builder program is here for! We’ll do all the work for to find you the ideal candidates for all of your open positions so you can focus on what’s most important – growing and making your practice a success. Why go it alone when you don’t have to? Contact us today to schedule a free, no-obligation consultation.
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